Strategic Insight & Rigorous Foresight

For HUMAN Futures

OUR APPROACH

We are a strategic research partner devoted to providing a human take on tomorrow’s shifts, their strategic consequences, and what to do about them.

Work with us to ground your innovation strategy in rigorous, radically human-centric insight and foresight, and deliver world-class human-informed design solutions.

Tap into the world of your customer and the potentialities of the future to gain …

Clarity

Coherence

Commitment

SELECTED WORK

From next-gen mobility to healthcare transformation and future-proof food systems, we help organisations sense - and respond to change with empathy, evidence, and clarity on the strategic consequence.

For a urban mobility platform

Car sharing can be experienced as culture, versus a commute.

For a urban mobility platform

What if culture is the key to your future readiness?

For a urban mobility platform

Car sharing can be experienced as culture, versus a commute.

For a urban mobility platform

What if culture is the key to your future readiness?

For a global mobility & automotive brand

Can today's friction inform tomorrow’s family mobility solutions?

For a global mobility & automotive brand

What if culture is the key to your future readiness?

For a global mobility & automotive brand

Can today's friction inform tomorrow’s family mobility solutions?

For a global mobility & automotive brand

What if culture is the key to your future readiness?

For a cultural Institution

Culture is the key to future readiness.

For a cultural Institution

What if culture is the key to your future readiness?

For a cultural Institution

Culture is the key to future readiness.

For a cultural Institution

What if culture is the key to your future readiness?

For a global CPG brand

Home as a health ecosystem.

For a global CPG brand

What if culture is the key to your future readiness?

For a global CPG brand

Home as a health ecosystem.

For a global CPG brand

What if culture is the key to your future readiness?

For a global retail brand

New scenarios for the future life at home

For a global retail brand

What if culture is the key to your future readiness?

For a global retail brand

New scenarios for the future life at home

For a global retail brand

What if culture is the key to your future readiness?

For a global fashion house

Reframing the material and symbolic boundaries of luxury.

For a global fashion house

What if culture is the key to your future readiness?

For a global fashion house

Reframing the material and symbolic boundaries of luxury.

For a global fashion house

What if culture is the key to your future readiness?

For a global food & beverage brand

What if breakfast was a ritual for recovery?

For a global food & beverage brand

What if culture is the key to your future readiness?

For a global food & beverage brand

What if breakfast was a ritual for recovery?

For a global food & beverage brand

What if culture is the key to your future readiness?

OUR SERVICES

Our research, strategy, and design services are structured to drive strategic growth, shape innovation, and build internal capability.

We work across all levels of an organization; from enterprise leadership to brand and product teams, supporting their most critical challenges.

Strategic Growth & Transformation

We help you anticipate what’s next, shape long-term vision, and build strategies for relevance and resilience.

Services

Insight & Foresight for Innovation

We surface emerging tensions, market shifts, and human requirements, and translate them into clear opportunity spaces, innovation briefs, and actionable insight.

Services

Applied Learning & Development

We design and deliver immersive learning experiences that embed foresight and enable action across functions

Services

Proudly independent, we believe the best innovation strategies are grounded in real-world insight. By embracing rather than ignoring or worse simplifying complexity. By listening to humans.

CURIOUS
RIGOROUS
IRREVERENT
COLLABORATIVE
EXPERIENCED

TORONTO
BERLIN
CAPE TOWN
MONTREAL
LONDON
SEOUL

We’re a bunch of research nerds obsessed with what makes people tick and delivering insight with impact.

Proudly independent, we believe the best innovation strategies are grounded in real-world insight. By embracing rather than ignoring or worse simplifying complexity. By listening to …

Proudly independent, we believe the best innovation strategies are grounded in real-world insight. By embracing rather than ignoring or worse simplifying complexity. By listening to humans.

We also know insights are only the first step, and will help you follow through, from strategic consequence to design excellence. We’ve shaped billion-dollar strategies, taught at top institutions, and helped define the foresight field.

Our strength is in how we work: lean, senior, cross-disciplinary, and deeply collaborative. Read more about our team and how we work here.

Read more about our team and how we work here.