A business anthropologist and innovation consultant, Daniel explores the socio-cultural dynamics between people, technologies and brands. His PhD research, conducted in collaboration with AUDI AG, helped the company better understand its own culture and identity.

Previously, Daniel worked as an innovation consultant and human insights specialist at ReD Associates and Idea Couture, uncovering the needs, challenges and desires of diverse stakeholder groups across healthcare, automotive and other industries.

Beyond consulting, Daniel is active in Berlin’s jazz scene and is the author of Organizational Cultures of Remembrance. He holds a PhD in Organisational Culture Studies and Ethnography from Justus Liebig University, Germany.

Hye Young Kim is a product and systems designer with a background in qualitative research, service design, and design thinking. She was the co-founder of the cultural experience company onedayseoul. In addition to her work as a service design researcher she has taught courses in culture design, design thinking, qualitative research, and cultural and service design at universities in Seoul including Underwood International College at Yonsei University, and Seoul National University. She continues to work with a wide range of clients as a service designer and cultural liaison.

Before returning to Korea, she worked on several projects as a service designer at Carrefour Group in Paris.

Hye Young holds a Masters Degree in Product Service System Design from Politecnico di Milano.

A Canadian researcher, strategist and creative, Jamie integrates a foresight approach with innovation strategy and design research to help organisations navigate complexity and uncover opportunities in change.

As a generalist and connector, she has led interdisciplinary teams and worked across industries to solve complex problems, develop strategies and design new products and experiences. Her work spans media and technology, finance, pharma, policy, insurance, food and beverage, fashion and mobility.

Jamie holds a Master’s in Media Art and Design from Bauhaus University, Germany and was a guest postgraduate researcher in Transmedia at Sint-Lukas Brussels, Belgium. She’s been an artist in residence and conducted research at institutions in Germany, France, Portugal, Belgium, Canada.

A systems designer, innovation strategist and educator with over 15 years of experience, Julia works at the intersection of human-centred design, regenerative economics and planetary transformation. She helps organisations reimagine how they create value by designing strategies that are not only resilient and sustainable but capable of regenerating the systems they touch.

Holding a PhD in Regenerative Economics, Julia’s career spans public and private sectors, from leading healthcare innovation at the NHS UK to redesigning public services for the City of Cologne and developing transformation strategies for global brands such as Adidas. She has held senior roles at agencies including Engine Service Design, Idea Couture and Livework, where she guided organisations through deep transformation in the face of complex change.

Alongside her consulting practice, Julia has been teaching at Technische Hochschule Köln (KISD), where she explores how design and systems thinking can address the intertwined ecological, economic and societal challenges of a post-growth world.

Since 2012, Marizanne has been making sense of social, business and technological change, consulting for clients across four continents in industries ranging from beauty and home appliances to international development institutions. Working at the intersections of foresight, design research and innovation, she has written 100+ scenarios to help organisations identify emerging opportunities and challenges in an evolving world.Marizanne studied Economics, Decision Science & Knowledge Management and Political Science at the University of Stellenbosch, South Africa. When she’s not seeking emerging future patterns, she’s likely travelling, trying something new like a silent meditation retreat, or walking too far in search of the world’s best croissant.

With 17 years of global, cross-industry experience, Mat applies design research and strategic foresight to help organisations and brands anticipate change, drive innovation and plan for sustainable growth. He specialises in long-term strategy, investment and transformation, guiding senior leaders through complex future challenges.

Mat has also led the application of foresight and experience design in venture development, technology transfer and commercialisation, partnering with founders to shape future use cases, scenarios and roadmaps that unlock innovation potential at its earliest stages.

He frequently lectures at leading institutions, including OCADU, KAOSPILOT, CEDIM, the Rotman School of Management (University of Toronto), and the Ross School of Management (University of Michigan).

An applied anthropologist, innovation consultant, educator and registered psychotherapist, Maya is driven by a deep curiosity about why people do, say and feel what they do. She specialises in designing, conducting and analysing social research, delivering human insights that directly inform business strategy across industries, from financial services to healthcare.Beyond project work, Maya has built robust research practices, helping colleagues and clients understand the scope, value and potential of ethnographic work.Trained in political and medical anthropology during her Master’s and PhD, she is focused on aging, brain and mental health and cultural experiences of death and dying.

Words, and the sentences they are usually found in, have been a big part of Morgan’s personal and professional life for 40+ years. Whether fanzines, magazines, newspapers, a dissertation, journal essays, scholarly chapters, books on innovation and branding, or the insights that make commercial ethnography come to life, writing (and editing) have been his way to tell stories about being in the world.

Previously Chief Resident Anthropologist at global firm Idea Couture, his words and sentences helped shape brand, product, digital and research innovations for clients including Burberry, Diageo, AbbVie, Cisco, UCB, BMO and others. 

As Director of Editorial, Morgan leads the publishing wing of Human Futures. He holds a PhD in Social Anthropology from the University of Toronto. His fiction heroes include Clifford D. Simak, J.G. Ballard, Robert Heinlein and Frank Herbert.

Once a classical clarinetist, Paul left the orchestra to become a consulting anthropologist and foresight practitioner. Previously Co-Head of Global Insights, Head of Human Futures & Technology and Senior Resident Anthropologist at global innovation firm Idea Couture, he has advised leading organisations, including Spotify, KONE, Nikon, Samsung, Ford Motors, CitiBank and American Express.

With expertise in Science and Technology Studies (STS), ethnography, applied anthropology and semiotics, Paul developed a methodology combining anthropological and foresight perspectives to explore cultural, societal and technological transformation.

Awarded a Fulbright-IIE fellowship, he researched the social impact of new media in the Turkish film industry and continues to examine technology’s role in creative human endeavours. Occasionally, his music can still be heard in film soundtracks.

Driven by an interest in human decisions, systems, and change, Reem blends research and strategy to uncover the motivations behind behavior. She has led and coordinated corporate research across CPG, luxury, financial services, and hospitality brands in North America and the Middle East, bringing a global perspective to her work. She focuses on capturing authentic human stories and translating them into actionable brand insights.

Reem recently completed her MEd in Developmental Psychology and Research at the University of Toronto and holds an Honours BA in Communications and Sociology from McMaster University, providing her with a strong academic foundation to connect human motivations with broader social, cultural, and psychological dynamics.

Outside of research, Reem is a passionate traveler, having explored 32 countries so far, and a dedicated foodie, always seeking new experiences and flavors.

His work is driven by a career-long fascination with the ethnographic method as a bridge between social theory and real life, and a space where the knowledge and perspectives people develop through their everyday experiences can inform new ideas for innovating past the challenges and crises of our times.Ryan has worked with clients in a wide range of fields including city planning and governance, architecture, food and beverage, wellness, telecommunications, and postsecondary education. He is also an educator specializing in qualitative methodologies, research dissemination, cultural studies, and regenerative urbanism. His hobbies are jiu jitsu, long-distance running, Celtic art, and keeping up with pop culture with the help of his teenaged child.

An interdisciplinary researcher, scholar and thinker, Victoria began her academic journey in Life Sciences before discovering her passion for ethnography and its application in Human Geography. She has led and coordinated research projects across multiple disciplines and conducted fieldwork in Asia, Africa and Europe.

Transitioning from academia to corporate research, Victoria has helped some of the world’s largest companies tackle complex, systemic challenges. She is deeply passionate about understanding people and the intricate world we’ve built around us.

Victoria holds an Honours BA in Anthropology from the University of Toronto and an MSc in Human Geography & Urban Studies (with Distinction) from the London School of Economics.